If your makeup:
…you’re not doing anything wrong.
Most people keep switching foundations or blaming their skin.
They don’t need a new product.
They need better prep.
The Face By Jen Prep Routine is a hydration-first skin prep system designed so makeup can:
Designed to work with makeup, not replace it.
Jen has prepped thousands of faces for events, shoots, and real life.
Different skin types.
Different ages.
Different concerns.
What she noticed was simple:
When skin is properly hydrated and comfortable, makeup behaves differently.
It applies more evenly.
It sits better.
It looks like skin.
That insight became this routine.
Instead of coating the skin, this routine focuses on hydration-first layering, creating a base makeup can settle into, not slide off.
It’s not about more product.
It’s about better skin preparation.
Smooth • Clear • Even
A lightweight radiance-enhancing toner that refines texture, softens dullness, and prepares skin to absorb hydration more effectively.
Used after cleansing to create a smooth, even base so makeup applies cleanly and wears better throughout the day.
Hydrate • Plump • Soothe
A treatment-grade hydration mist enriched with 77% low-molecular collagen water to instantly replenish moisture and comfort the skin.
This is where skin becomes bouncy, calm, and makeup-ready, helping products melt in rather than sit on top.
Balance • Seal • Finish
Normal–Oily Skin
A lightweight, shine-balancing moisturiser that provides lasting hydration without heaviness. Helps refine texture, control excess oil and support a soft-matte, fresh complexion.
Dry Skin
A richer, restorative cream for deeper nourishment and lasting moisture retention. Strengthens the barrier, enhances suppleness and leaves a luminous, comfortable finish.
Both textures promote smoother, more even skin and create the ideal base for long-lasting makeup.
Visibly refined, smoother skin texture
Comforted, replenished skin with or without makeup.
Use every morning or before makeup:
